Top 5 Goal Setting Mistakes Real Estate Agents Make


The start of the new year is a great time to reflect on the year that has passed and to carve out a new set of goals for the year ahead.

As a business owner, I have always enjoyed this annual ritual because it gives me the opportunity to look back at all the great things my team and company have accomplished during the year – big and small. This ritual is particularly important for real estate agents who often work independently and whose hard work and efforts typically go unnoticed by others.  It’s critical for them to take the time to celebrate their wins.  Equally important is the opportunity to reflect on the things that were not accomplished and the mistakes I made throughout the year.  While reflecting on our mistakes is nobody’s idea of a good time, it’s still an important exercise for real estate agents because the mistakes often yield valuable lessons that help shape your future business decisions.

Every year I enjoy working with my sales team to help them refine their goals and develop plans that will help them accomplish the things they want to achieve in the year ahead. Setting and achieving goals is a skill set that I find most of us need some help with. Whether we choose to read books on the subject or find a great mentor, there are always things to learn that can help us become more effective at actually accomplishing the things we set out to do each year.

In the years that I’ve been coaching real estate agents I have found five common mistakes that sales people make year after year.

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Post #1

This blog will be a platform where I’ll be sharing some thoughts on the key things that interest me.  Specifically, real estate economics, the real estate brokerage business and real estate sales in general.

I will continue to write about the numbers behind Toronto’s real estate on